Winners of the Native Advertising Awards 2018
Native Advertising Agency/Studio of the Year (under 20 employees)
GOLD:
Schibsted Brand Studio
SILVER:
24sata Native
BRONZE:
Axel Springer Brand Studio
Native Advertising Agency/Studio of the Year (over 20 employees)
GOLD:
Bonnier News Brand Studio
SILVER:
The Huddle Room
BRONZE:
Branded Content at Refinery29
Native Advertising Platform/Network of the Year
GOLD:
my6sense Inc.
SILVER:
Outbrain
BRONZE:
ADYOULIKE
Native Advertising Marketer of the Year
WINNER:
Michael Monroe, VP of Marketing & Head of Atlantic Re:think
FINALISTS:
Tim Clark, Head of Native Advertising at SAP
Thomas Hesse, Head of Brand Marketing at MediaMarkt
Brand of the Year
WINNER:
LELO
FINALISTS:
Netflix
MediaMarkt
Best Native Advertising Strategy
GOLD:
Campaign: Looking Back, Striding Forward – How women are paving the road to equality
Publisher/Agency: T Brand Studio, The New York Times
Brand: Pomellato
SILVER:
Campaign: French Beauty
Publisher/Agency: Benjamin Native Studio, COSTUME Magazine, Carat Denmark
Brand: Eau Thermale Avène (Pierre Fabre Dermo-Cosmétique)
BRONZE:
Campaign: Creating Opportunities/Wealth and Commercial Banking
Publisher/Agency: The Business Journals
Brand: BBVA Compass
Most Creative Native Advertising Campaign
GOLD:
Campaign: Demi Squad
Publisher/Agency: A-lehdet/ A-lehdet Content Studio/ Ryöväri
Brand: Mehiläinen
SILVER:
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO
BRONZE:
Campaign: Why women shouldn’t cook
Publisher/Agency: Look At Media / publishing house, native advertising in-house studio
Brand: Delivery Club
Most Effective Native Advertising Campaign
GOLD:
Campaign: ThonTester
Publisher/Agency: VG Partnerstudio/Ernö
Brand: Thon Hotels
SILVER:
Campaign: Samsung wants TVs to blend into homes
Publisher/Agency: Børsen Creative and Starcom Danmark
Brand: Samsung
BRONZE:
Campaign: Moscow Staycation
Publisher/Agency: Look At Media / publishing house, native advertising in-house studio
Brand: PepsiCo
Best Integrated Program (Omni-Channel Integration)
GOLD:
Campaign: “Our First Home” (Ons Eerst Huis)
Publisher/Agency: SBS, VIER, The Pool, Mediahuis
Brand: ENGIE Electrabel
SILVER:
Campaign: Come & Meet Me
Publisher/Agency: TG Studio / Telegram Media Group
Brand: Panonska
BRONZE:
Campaign: The Changing Face of Masculinity
Publisher/Agency: WP BrandStudio (The Washington Post), GSD&M
Brand: Harry’s
Best Mobile Strategy
GOLD:
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO
Best Native Advertising Program B2B
GOLD:
Campaign: OPR Finance
Publisher/Agency: JP/Politikens Hus – Jyllands-Posten and Ekstra Bladet
Brand: OPR Finance
SILVER:
Campaign: Blueprint for the Future
Publisher/Agency: WP BrandStudio / The Washington Post, Hearts & Science
Brand: AT&T Business
BRONZE:
Campaign: Embracing Disruption
Publisher/Agency: Insider Studios / Insider Inc., MediaCom
Brand: Dell Technologies
Best Native Advertising Program B2C
GOLD:
Campaign: The Buro Festival
Publisher/Agency: Indochine Media
Brand: Buro. Singapore
SILVER:
Campaign: SEAT Ibiza
Publisher/Agency: Styria Content Creation GmbH & Co KG
Brand: Porsche Austria GmbH & Co OG
BRONZE:
Campaign: Campaign Booster
Publisher/Agency: Axel Springer Brand Studio
Brand: Multiple Brands
Best use of Native Advertising on a Small Budget
GOLD:
Campaign: Flying Tiger Copenhagen Halloween Campaign
Publisher/Agency: Gonzo Media
Brand: Flying Tiger Copenhagen
SILVER:
Campaign: Dark Circles Under The Eyes
Publisher/Agency: Aller Media A/S
Brand: Kosmolet x Nilens Jord
BRONZE:
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO
Best Native Advertising User Activation Campaign
GOLD:
Campaign: Taffels Jule-Ande-Lyse
Publisher/Agency: Motor Agency, Berlingske Media PartnerLab
Brand: Taffel
SILVER:
Campaign: The Second Mom
Publisher/Agency: 24sata Native
Brand: Pampers
Best Use of Programmatic
BRONZE:
Campaign: New T-Roc // Discover the SUV that came to change everything
Native Advertising Platform: Ligatus
Publisher/Agency: Omnicom/PHD
Brand: Volkswagen
COMMENDED:
Campaign: Fresh Beer Fresh Year
Publisher/Agency: The Huddle Room
Brand: San Miguel Beer
Best Use of Influencer
GOLD:
Campaign: The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita
SILVER:
Campaign: Flying Tiger Copenhagen Halloween Campaign
Publisher/Agency: Gonzo Media
Brand: Flying Tiger Copenhagen
BRONZE:
Campaign: Living Well, Together
Publisher/Agency: T Brand Studio, The New York Times
Brand: Bosch Home Appliances
Best Use of LinkedIn
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Use of Facebook
GOLD:
Campaign: World’s Most Important Job
Publisher/Agency: N365 Group
Brand: USKA
SILVER:
Campaign: Dark Circles Under The Eyes
Publisher/Agency: Aller Media A/S
Brand: Kosmolet x Nilens Jord
COMMENDED:
Campaign: Zadovoljna akademija
Publisher/Agency: Nova TV
Brand: zadovoljna.hr
Best Use of Instagram
GOLD:
Campaign: Fiat x ELLE Summer Road Trip
Publisher/Agency: Aller Media / Starcom Denmark
Brand: Fiat
SILVER:
Campaign: An emergency; who do you dial?
Publisher/Agency: Schibsted Brand Studio
Brand: SOS Alarm
Best Use of Youtube
GOLD:
Campaign: The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita
SILVER:
Campaign: Welcome to Hope County – Far Cry 5 Nordic launch
Publisher/Agency: Gonzo Media
Brand: Ubisoft
BRONZE:
Campaign: We Love Nørrebro (YouTube channel and videos)
Publisher/Agency: Benjamin_Creative
Brand: Nørrebro Bycenter
Best Use of Print Media
GOLD:
Campaign: Rijksmuseum: Glory for Gossips
Publisher/Agency: Telegraaf Media Groep (TMG Natives department)
Brand: Rijksmuseum in association with Privé
SILVER:
Campaign: Construye Bien
Publisher/Agency: ContentLab, del Grupo El Comercio
Brand: Maestro
BRONZE:
Campaign: Zest-O “One Nation, One Spirit”
Publisher/Agency: The Huddle Room
Brand: Zest-O Corporation
Best Use of AFP Broadcast
GOLD:
Campaign: Home Foodie: Bringing Back the Culture of Home-Cooking in the Philippines
Publisher/Agency: The Huddle Room and GMA-7
Brand: San Miguel Purefoods Culinary Center
Best Use of AFP Web TV
GOLD:
Campaign: Stop the Thief: 57 dos and don’ts
Publisher/Agency: Schibsted Brand Studio
Production Company: OTW
Brand: SSF Stöldskyddsföreningen
SILVER:
Campaign: The Great Lenovo CS:GO Show
Publisher/Agency: Gonzo Media
Brand: Lenovo
BRONZE:
Campaign: The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita
Best Use of Online Media
GOLD:
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO
SILVER:
Campaign: Great by Design 2.0
Publisher/Agency: CNN International Commercial / Gyro
Brand: UK Department for International Trade
BRONZE:
Campaign: Stockholm: A Woman’s Place
Publisher/Agency: The Local Europe AB
Brand: Invest Stockholm
Best Use of Podcast
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best in-app/in-game Native Advertising
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Use of Native Advertising in Virtual or Augmented Reality
GOLD:
Campaign: The Next Generation Coffee
Publisher/Agency: Bonnier News Brand Studio Vobling, Löfbergs, MEC
Brand: Löfbergs
Best Use of Native Advertising in Email
GOLD:
Campaign: Opel Danmark
Publisher/Agency: Passendo
Brand: Opel Danmark A/S
SILVER:
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO
BRONZE:
Campaign: MyLife
Publisher/Agency: Maison Moderne
Brand: BIL
Best Use of Infographic
GOLD:
Campaign: Netflix: A Land Divided
Publisher/Agency: Atlantic Re:think
Brand: Netflix Fauda
SILVER:
Campaign: Why Do Russians Waste Their Time in Lines
Publisher/Agency: 2L Agency
Brand: Ricoh
COMMENDED:
Campaign: Synchrotron
Publisher/Agency: Interactive Projects Studio
Brand: Center for Synchrotron and Neutron Research, the Kurchatov Institute
Best Use of Video
GOLD:
Campaign: Eighteen Zeros
Publisher/Agency: Atlantic Re:think
Brand: Hewlett Packard Enterprise
SILVER:
Campaign: Growing Food for a Growing Planet
Publisher/Agency: WP BrandStudio (The Washington Post)
Brand: Bayer
BRONZE:
Campaign: Crossmedia Campaign Europa-Park
Publisher/Agency: Axel Springer Brand Studio
Brand: Europa-Park
Best Series of Sponsored Videos
GOLD:
Campaign: What’s Next
Publisher/Agency: TG Studio / Telegram Media Groupa
Brand: Hrvatski Telekom
SILVER:
Campaign: Rejsen Mod Stjernen (The journey towards the star)
Publisher/Agency: MUST
Brand: DFDS
BRONZE:
Campaign: Franciscan Children’s Hospital
Publisher/Agency: The Boston Globe’s BG BrandLab
Brand: Franciscan Children’s Hospital
Best Series of Sponsored Articles
GOLD:
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO
SILVER:
Campaign: Your Personal Finances
Publisher/Agency: TV 2
Brand: Nordea
BRONZE:
Campaign: Audible on Gründerszene
Publisher/Agency: Vertical Media GmbH / Gründerszene / Plan.Net Hamburg GmbH Co. KG
Brand: Audible GmbH
Best Use of Text
GOLD:
Campaign: Barry Seal
Publisher/Agency: VG Partnerstudio/ IUM
Brand: United International Pictures
SILVER:
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO
BRONZE:
Campaign: A story about the 1 out of 10 children in need
Publisher/Agency: Schibsted Brand Studio
Brand: SOS Children Villages Sweden
ORGANISATION
Native Advertising Agency/Studio of the Year (under 20 employees)
GOLD:
24sata
SILVER:
The Business Journals Content Studio
BRONZE:
Børsen Creative
Native Advertising Agency/Studio of the Year (over 20 employees)
GOLD:
Create
SILVER:
Bonnier News Brand Studio
BRONZE:
The Huddle Room
Native Advertising Platform/Network of the Year
GOLD:
Nativo
SILVER:
Outbrain
BRONZE:
My6sense
Native Advertising Marketer of the Year
WINNER:
Anna Arvidsson, Head of Bonnier News Brand Studio
FINALISTS:
Marko Jankovic, Head of Strategic Development, 24sata
Stine Bjerre Herdel, Børsen Creative
Brand of the Year
WINNER:
Associations of Families of Detained and Missing Persons During the Homeland War
FINALISTS:
Intel
Vattenfall
STRATEGY
Best Native Advertising Strategy
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Women and “Ubering”: Breaking Barriers in Saudi Arabia
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: UBER
BRONZE:
Campaign: 1IN4 MILLION
Publisher/Agency: C3 Croatia, C3 Group Berlin, Native Ad Studio of Hanza Media and Media Val
Brand: Mastercard
Most Creative Native Advertising Campaign
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Telenor – Wifi for Everyone
Publisher/Agency: Bonnier News Brand Studio
Brand: Telenor
BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
Most Effective Native Advertising Campaign
GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
SILVER:
Campaign: Women and “Ubering”: Breaking Barriers in Saudi Arabia
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: UBER
BRONZE:
Campaign: INOVABRA HABITAT
Publisher/Agency: G.LAB
Brand: Bradesco
Best Integrated Program
(Omni-Channel Integration)
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: UBS: Are You Investing in What Matters to You?
Publisher/Agency: T Brand Studio, New York Times
Brand: UBS
BRONZE:
Campaign: Het Lichaam Van Coppens
Publisher/Agency: DPG Media
Brand: HEMA
Best Mobile Strategy
GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
Best Native Advertising Program B2B
GOLD:
Campaign: Tele2 End-Up
Publisher/Agency: Bonnier News Brand Studio
Brand: Tele2 Sweden
SILVER:
Campaign: UBS: Are You Investing in What Matters to You?
Publisher/Agency: T Brand Studio, The New York Times
Brand: UBS
BRONZE:
Campaign: Forbes AI
Publisher/Agency: Forbes
Brand: Intel
Best Native Advertising Program B2C
GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata Native
Brand: Vichy Minéral 89
SILVER:
Campaign: The National Team of Climate – Fossil Free Life Requires Teamwork
Publisher/Agency: Bonnier News Brand Studio
Brand: Vattenfall and The Swedish Alpine Ski Team
BRONZE:
Campaign: Free From Guilty Conscience
Publisher/Agency: Mindshare and Egmont
Brand: Neutral
Best Use of Native Advertising on a Small Budget
GOLD:
Campaign: Atlanta CRE – Real Insights
Publisher/Agency: The Business Journals
Brand: Jones Lang LaSalle
SILVER:
Campaign: Wakakuu x ELLE Icons
Publisher/Agency: Aller Media Sweden and ELLE Sweden
Brand: Wakakuu
BRONZE:
Campaign: A Healthier Life
Publisher/Agency: Aller Media Denmark
Brand: Midsona Denmark and Urtekram
Best Native Advertising User Activation Campaign
GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
BRONZE:
Campaign: On the Road with CEWE and GEO
Publisher/Agency: Ad Alliance
Brand: CEWE
Best Use of Programmatic
GOLD:
Campaign: How Hyperlocal Programmatic Helped Win an Election
Publisher/Agency: The Huddle Room
Brand: Grace Poe
SILVER:
Campaign: The Bright Life of Cities
Publisher/Agency: Outbrain
Brand: Cabify
BRONZE:
Campaign: Homecoming
Publisher/Agency: The Huddle Room
Brand: San Mig Light
Best Use of Influencer
GOLD:
Campaign: Trygg-Hansa x Margaux Dietz
Publisher/Agency: Aller Media Sweden
Brand: Trygg-Hansa
SILVER:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola
BRONZE:
Campaign: So, You’re Dating…
Publisher/Agency: BG BrandLab
Brand: Primark
Best Use of LinkedIn
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Use of Facebook
GOLD:
Campaign: Travel Dares
Publisher/Agency: Insider Inc.
Brand: Chase Marriott Bonvoy Boundless
SILVER:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
BRONZE:
Campaign: JBL x ELLE X Baaam
Publisher/Agency: Aller Media Sweden
Brand: JBL
Best Use of Instagram
GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
SILVER:
Campaign: Wakakuu x ELLE Icons
Publisher/Agency: Aller Media Sweden and ELLE Sweden
Brand: Wakakuu
BRONZE:
Campaign: #weCroats
Publisher/Agency: 24sata
Brand: Addiko
Best Use of Youtube
GOLD:
Campaign: Johnny’s Mayo – Swedens Best Burger
Publisher/Agency: Schibsted Brand Studio
Brand: O. Kavli
SILVER:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola
BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
Best Use of Print Media
GOLD:
Campaign: Esquire Singapore AI Issue
Publisher/Agency: Indochine Media
Brand: Esquire Singapore, QLX, and HoloMe
SILVER:
Campaign: The Beauty of France
Publisher/Agency: Aller Media Denmark
Brand: K.W. Bruun Import A/S and DS
BRONZE:
Campaign: 100% Real Nina
Publisher/Agency: DPG Media
Brand: Dove
Best Use of AFP Broadcast
GOLD:
Campaign: Het Lichaam Van Coppens
Publisher/Agency: DPG Media
Brand: HEMA
Best Use of AFP Web TV
GOLD:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola
Best Use of Online Media
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Only You
Publisher/Agency: VG Partnerstudio
Brand: Norwegian Directorate of Health
BRONZE:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
Best Use of Podcast
GOLD:
Campaign: The Split
Publisher/Agency: Mamamia Media Group
Brand: Westpac
SILVER:
Campaign: Faking Hitler
Publisher/Agency: Ad Alliance
Brand: Thalia
BRONZE:
Campaign: My Magical Summer
Publisher/Agency: Aller Media Denmark
Brand: EF Education First
Best in-app/in-game Native Advertising
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Use of Native Advertising in Virtual or Augmented Reality
GOLD:
Campaign: Betsson Augmented Reality Football Experience
Publisher/Agency: Bonnier News Brand Studio
Brand: Betsson
Best Use of Native Advertising in Email
GOLD:
Campaign: myLIFE
Publisher/Agency: Maison Moderne
Brand: BIL
SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
Best Use of Infographic
GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
SILVER:
Campaign: How Women Won the Midterms, Even When They Lost
Publisher/Agency: Atlantic Re:think
Brand: Netflix
BRONZE:
Campaign: Building Connections
Publisher/Agency: Morning Studio
Brand: Hong Kong Tourism Board
Best Use of Video
GOLD:
Campaign: Scoring the Drive
Publisher/Agency: Atlantic Re:think
Brand: Jaguar Land Rover
SILVER:
Campaign: Global Movers
Publisher/Agency: Forbes
Brand: OFX
BRONZE:
Campaign: Leap Ahead
Publisher/Agency: Bloomberg Media
Brand: 3M
Best Series of Sponsored Videos
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Art + Technology
Publisher/Agency: Bloomberg Media
Brand: Hyundai Motors
BRONZE:
Campaign: Fast Forward
Publisher/Agency: CNN International Commercial / Great Big Story
Brand: Shell
Best Series of Sponsored Articles
GOLD:
Campaign: Just Jif It!
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: Jif (Unilever)
SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
Best Use of Text
GOLD:
Campaign: They Get Caught in the End
Publisher/Agency: Spoon and Bonnier News Brand Studio
Brand: PostNord Sweden
SILVER:
Campaign: Unknown Caller
Publisher/Agency: Bonnier News Brand Studio
Brand: Mobilia Köpcentrum
BRONZE:
Campaign: The Queen of Ice: Sonja Henie
Publisher/Agency: VG Partnerstudio
Brand: Nordisk Film
Best Design
GOLD:
Campaign: Why Our Future May Depend on The Fate of Birds
Publisher/Agency: T Brand Studio, New York Times
Brand: Allbirds
SILVER:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
BRONZE:
Campaign: Our Friends
Publisher/Agency: Bonnier News Brand Studio
Brand: Bonnier News Brand Studio
Best Research Project
GOLD:
Campaign: Gen Z Doesn’t Love You… Yet
Publisher/Agency: Atlantic Re:think
SILVER:
Campaign: Science has Spoken: How Native Advertising Works
Publisher/Agency: Børsen Creative
BRONZE:
Campaign: Schibsted Native Video Study
Publisher/Agency: Schibsted Brand Studio